We conducted a thorough survey (okay, asked around) to find out why. Here are the possible reasons:
- A survey by Apple revealed that the total financial value of the return from multimedia research in the last five years is 51 cents.
- Steve's notebook already has all the "novel" ideas that we presented in the last 15 years, and will be presenting in the coming decade.
- Some researchers just wait until Steve comes up with a new device so that they can do research on it. So, they are always behind Apple.